Cultivating Success: New Standard’s Journey to Becoming Michigan’s Premier Cannabis Dispensary


In the rapidly evolving landscape of the cannabis industry, New Standard has emerged as a shining example of innovation, quality, and customer-centric service. This case study explores how New Standard has positioned itself as Michigan’s premier cannabis dispensary, navigating challenges and capitalizing on opportunities in a highly regulated market.


Founded in 2019, New Standard entered the Michigan cannabis market with a clear vision: to provide high-quality, safe cannabis products while educating consumers and destigmatizing cannabis use. The company’s founders recognized the potential for growth in Michigan’s nascent legal cannabis industry and sought to establish a brand synonymous with excellence and reliability.


New Standard faced several obstacles in its quest to become Michigan’s premier cannabis dispensary:

  • Intense competition in a crowded market
  • Strict regulatory compliance requirements
  • Changing consumer perceptions and preferences
  • Supply chain management in a volatile industry

Strategy and Implementation

To overcome these challenges and establish itself as a leader in the Michigan cannabis market, New Standard implemented a multi-faceted strategy:

1. Product Quality and Diversity: New Standard partnered with top-tier cultivators and processors to ensure a wide range of high-quality products, including flower, edibles, concentrates, and topicals.

2. Education-First Approach: The company invested heavily in staff training and customer education programs, positioning itself as a trusted source of information for both new and experienced cannabis consumers.

3. Community Engagement: New Standard actively participated in local events and initiatives, fostering strong relationships with community members and local officials.

4. Technology Integration: The dispensary implemented a state-of-the-art inventory management system and user-friendly online ordering platform to enhance operational efficiency and customer experience.

5. Brand Consistency: New Standard developed a strong, cohesive brand identity across all locations and marketing channels, reinforcing its position as a premium cannabis retailer.


New Standard’s strategic approach yielded impressive results:

  • Expanded to multiple locations across Michigan within two years
  • Achieved consistent year-over-year revenue growth of 30%
  • Maintained a customer satisfaction rate of over 95%
  • Recognized as “Best Cannabis Dispensary” by local publications for two consecutive years


New Standard’s success in becoming Michigan’s premier cannabis dispensary can be attributed to its unwavering commitment to quality, education, and community engagement. By addressing industry challenges head-on and consistently delivering exceptional products and services, New Standard has set a new standard for excellence in the cannabis retail space.

As the cannabis industry continues to evolve, New Standard is well-positioned to maintain its leadership role and drive further innovation in the Michigan market and beyond. The company’s journey serves as an inspiring example for aspiring cannabis entrepreneurs and established businesses alike, demonstrating the power of a clear vision, strategic execution, and a customer-first approach in achieving market dominance in a competitive industry.